star wars angry birds is the best toy license

The new release of Angry Birds: Star Wars II has seemed to make quite a stand…


Latest data from The NPD Group has revealed Angry Birds Star Wars as the best new toy licence in the big five European toy markets in 2013 so far (year-to-date July 2013).

Sales of Angry Birds Star Wars during this period was £5.3m, ahead of second place Skylanders at £4m and third place Monsters University at £2.9m. Angry Birds Star Wars has also taken pole position as the number one licence in the board games category.

According to NPD Group data, over the first seven months of 2013, Angry Birds and Angry Birds Star Wars combined ranked as the 14th biggest licence overall in the big five European markets and 12th biggest overall in the UK. In comparison, one year ago Angry Birds alone was ranked 39th in the big five markets in Europe.

The original Angry Birds sold £4.2m worth of toys in the first seven months of 2012 across the UK, France, Germany, Italy and Spain. The figure for the same seven month period in 2013 had almost doubled to £8.1m. With the Angry Birds Star Wars sales performance of £5.3m added in, in total the Angry Birds licence had achieved combined sales of £13.4m in the seven months to July 2103.

Source: Jedi News

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